Guides
Guides for home service businesses buying Google Ads.
Every guide answers a question contractors ask before they hire someone, with numbers from accounts I run and the dates they came from. No tips lists.
Deciding
Which channel, and whether it pays.
Google Ads for home service businesses
What changes for roofing, HVAC, plumbing, electrical, remodeling and more.
ComparisonGoogle Ads vs Local Services Ads
Why the answer is both, and why Local Services runs out, in any trade it covers.
ComparisonGoogle Ads vs SEO for contractors
Renting leads versus building an asset, and which to start with at your budget.
Straight answerIs Google Ads worth it for contractors?
When it pays, when it does not, and the arithmetic to check.
Local ServicesWhy your Local Services budget won't spend
The budget is a cap, not a dial. What decides how many leads you get.
Hiring
Before you hire anyone.
Questions to ask before hiring a Google Ads agency
Who owns the account, what counts as a lead, who does the work, and how you leave.
Case studyThe numbers looked better before I fixed them
What happens when an account counts page views as leads.
Case studyThe first 8 days of a new build
A truck repair shop's site, landing pages and Search, and what they brought in, counted the conservative way.
Your estimate
Rather ask directly?
What a lead should cost in your trade and county, on a 30-minute screen share.
- No account access needed
- Your trade and county
- Pick a call time on the next screen
- 30-minute screen share