Blue Bird Roofing
Roofing · Round Lake, NY
$258
A lead from Google Search in September.
95% of those leads became booked appointments.
- Google Search, Sept 1 to 30, 2026. Source: the Google Ads account: 22 leads from 155 clicks, 14.19% of clicks.
Results
Results, with the window they came from.
Every number here carries its date range, its channel and where it came from. Where a client has not agreed to be named, the name comes out and the method stays in.
Accounts
The cost of a lead from Google Search on each account, with the account's own numbers. Across these accounts, over 90% of leads were qualified and booked as appointments, by my count with each owner.
Charlotte Premier Roofing
Roofing · Charlotte, NC
$194
A lead from Google Search in the last 30 days.
The account once reported $20.06 a lead, when every conversion was a page view.
- Google Search, Sept 7 to Oct 6, 2026. Source: the Google Ads account: 86 clicks at $31.61, 16.28% became a lead.
Ace Concrete Construction
Concrete · Taylors, SC
$81.91
A lead from Google Search in the last 30 days.
April to August ran $95.95 to $115.84 a lead on the driveway campaign.
- Google Search, Sept 7 to Oct 6, 2026. Source: the Google Ads account: 26.99 leads from 173 clicks, 15.60% of clicks.
Elite Diesel Solutions
Truck and diesel repair · Indian Trail, NC
$29.96
A lead from Google Search in its first full week.
Counted the strict way (a possible test form and repeat callers left out) it is $38.90.
- Google Search, Sept 29 to Oct 5, 2026. Source: the Google Ads account: 14 leads from 65 clicks, 21.54% of clicks.
Texora Painting
Painting · Delta, BC
CAD 104
A lead from Google Search, first week in the new area.
Three leads, so early. Before the rebuild, 81.9% of search spend went to paint-store searches.
- Google Search, Sept 29 to Oct 5, 2026. Source: the Google Ads account, in Canadian dollars: 28 clicks at CAD 11.17, 10.71% became a lead.
Duckwork Heating & Cooling
HVAC
$20k
Booked from Local Services leads in 68 days.
- Local Services only, July 1 to Sept 6, 2026. Source: the Local Services dashboard and the owner.
Contractors I work with
The landing page
The page I'd build you.
Every account includes a landing page built for the ads, not your homepage. These are live pages I built for clients.
The first screen on a phone. Yours is built from your own photos, reviews and offer.
How to read these
What counts, and what does not.
Where a number blends two channels, it says so, because Local Services and Search price very differently and a blend describes neither.
Counts as a lead
- A phone call from a person.
- A form submission from a person.
Does not count
- A page view.
- A click on a phone number that never connects.
One month of contractor leads moves around a lot, so these are reported with their window and I don't turn them into percentages they can't support.
Your estimate
What would a lead cost you?
Your trade and county, worked out live on a 30-minute screen share.
- No account access needed
- If the numbers don't work, I'll say so
- Your trade and county
- Pick a call time on the next screen
- 30-minute screen share