About
I roofed before I ran ads for roofers.
Red Orca Digital is Elijah Nawrot. I plan every account and sign off on every change, and you deal with me directly.
ThenElijah Nawrot
Who you are hiring
I know what a lead is worth because I have loaded the truck for the job it turned into.
Three years on roofs, foreman at my cousin's roofing company in upstate New York, so I have been on a roof in January. Then four years running paid marketing for roofing companies, and now Google Ads and SEO for home service contractors.
That background decides how I build an account. A repair call and a replacement call are different money, so they get different ad groups and different bids. A lead that nobody can reach is not a lead, so calls are tracked and recorded. And a budget too small for Search to pay gets said out loud on the first call, not discovered in month three.
- 3 yrson roofs, foreman at my cousin's company
- 4 yrsrunning paid ads for roofing companies
- 1point of contact: me
How I work
Four things that are true of every account.
I sign off on the work
No account managers. The person on your estimate call is the person who plans your account and signs off on every change.
It is in your name
The ad account, the Local Services profile, the Business Profile and the landing page are yours from day one, and they keep working if you leave.
One company per trade per county
I won't work against a client. Once a company in your trade signs in a county, that county is closed to your competitors through me.
Month to month
No contract term. If it stops making you money, you can leave any month.
Contractors I work with
The landing page
The page I'd build you.
Every account includes a landing page built for the ads, not your homepage. These are live pages I built for clients.
The first screen on a phone. Yours is built from your own photos, reviews and offer.
Checkable
Who else says so.
Google Partner, certified in Google Ads Search
Red Orca Digital is a Google Partner, a status Google grants and re-checks against certification, managed spend and performance across the accounts I run. I am certified in Google Ads Search. It means somebody other than me measures the work.
Contractors in NC, NY, OH, TX and BC
Contractors I have worked with are in North Carolina, New York, Ohio, Texas and British Columbia.
Red Orca Digital LLC, Albany, New York
Red Orca Digital LLC is a New York limited liability company, based in Albany.
Talk to me
The first call is the work, not a pitch.
What a lead should cost in your trade and county, walked through live on a 30-minute screen share.
- No account access needed
- If the numbers don't work, I'll say so
- Your trade and county
- Pick a call time on the next screen
- 30-minute screen share