Pricing
Pricing
Google Ads management is $1,000 once to build and from $1,500 a month, which covers ad spend up to $10,000 a month. Ad spend is separate, at least $2,000 a month, paid straight to Google. SEO is $2,500 a month for one location, or $4,000 for every location. Everything is month to month.
- Build, once
- $1,000
- Management, from
- $1,500 a month
- covers ad spend up to $10,000
- Ad spend to Google, at least
- $2,000 a month
- SEO Core
- $2,500 a month
Two services, or both
Real prices, not starting points.
Google Ads management
from $1,500 a month
+ $1,000 once, to build
$1,500 covers ad spend up to $10,000 a month, and the price steps up above that. Ad spend is separate, at least $2,000 a month, paid straight to Google on your card and never marked up.
- Google Search campaigns built around booked jobs
- Local Services Ads set up and managed
- Your Google Business Profile tuned
- A landing page I build for your ads
- Call and form tracking, with calls recorded
- A monthly review call
Google Ads and SEO
$500 a month less than the two apart
from $3,500 a month
+ $1,000 once, to build the ads
$3,500 covers ad spend up to $10,000 a month, and the price steps up above that. Ad spend is separate, paid straight to Google on your card and never marked up.
- Everything in Google Ads management
- Everything in SEO Core, for one location
- Local Services Ads set up and managed once, not twice
SEO
- Your Google Business Profile
- Your website, rebuilt to rank and convert
- How AI assistants read and describe your business
- Links from sites your customers and your trade actually use
- Local Services Ads set up and managed
Local Services lead charges are separate and billed by Google. No build fee.
How SEO works hereWhat Google Ads costs you in a month, all in
- Ad spend $2,000All in $3,500 a month
- Ad spend $5,000All in $6,500 a month
- Ad spend $10,000All in $11,500 a month
To Google, on your cardManagement
Over $10,000: priced on the call; the monthly price steps up with spend.
Plus $1,000 once for the build. Local Services leads are billed by Google per lead, on top of these totals.
If your budget is too small for paid search to work yet, I will tell you that instead of taking the money.
Contractors I work with
On this page (3)
What is included, and what is not
| Google Ads | SEO Core | |
|---|---|---|
| Google Search campaigns | Built and managed | Not included |
| Local Services Ads | Set up and managed | Set up and managed |
| Google Business Profile | Tuned to match the ads | Built out and kept current |
| Landing page | Built for your ads | Your site's service pages, rebuilt |
| Call and form tracking | Every lead tied to its source, calls recorded | Calls and forms from the profile and site |
| Links and AI visibility | Not included | Included |
| Review call | Monthly | Monthly report; a call on Scale |
Never included: the ad spend itself, which you pay to Google on your own card; Local Services lead charges, which Google bills per lead; earning reviews; answering the phone; and, on Google Ads, the rest of your website.
Why the price steps up above $10,000 of spend
Because more spend is more work: more campaigns, more search terms to read every week, more to test. $1,500 a month covers an account spending up to $10,000 a month with Google. Above that I price it for the account on the estimate call.
How this compares
Published prices are rare in this business, so here is one that is checkable. Hook Agency, one of the larger roofing and home services agencies, publishes Google Ads management from $2,000 a month on a yearly commitment, and says it works with companies around $3 million to $15 million in revenue (hookagency.com/pricing, read Sept 24, 2026). Red Orca is $1,500 a month, month to month, with no revenue floor, run by one person.
The terms
Month to month
No contract term. Leave any month.
You own everything
The ad account, the Local Services profile, the Business Profile, the landing page and the tracking numbers are in your name, and they keep working if you leave.
One company per trade per county
Or a 30-minute radius around your location instead. Once a company in your trade signs in a county, I won't work against them there.
Ad spend is never marked up
It goes from your card to Google.
When I'd tell you not to hire me
For you if
- You can handle more work than you have now.
- You answer your phone and follow up on leads.
- You can put at least $2,000 a month into Google.
Not for you if
- Under about $2,000 a month for Google. Search cannot gather enough clicks to learn in most counties, and I'll tell you that instead of taking the money.
- Mostly commercial work. This is built for contractors selling homeowners.
- Nobody answers the phone. Leads that go to voicemail are money spent twice.
- You want a guaranteed number of leads. I don't promise lead counts, because your close rate and your phone aren't mine.
Questions
Questions about price.
Do you mark up ad spend?
No. Ad spend is charged by Google to your card. I never touch it.
What does Local Services cost?
Google bills Local Services per lead, and the price per lead depends on your trade and area. Those charges are separate from my fee and from your Search budget. I'll walk you through what they look like in your county on the estimate call.
Can I do SEO without Google Ads?
Yes. SEO Core is $2,500 a month on its own, with Local Services included. There is no build fee.
What if my spend goes over $10,000 a month?
Then the price steps up, because the account is more work. I quote it for your account before it happens, never after.
Your estimate
Find out what your county would cost.
Expected lead cost, cost per sold job at your close rate, and the budget your county takes, on a 30-minute screen share.
- No account access needed
- If the numbers don't work, I'll say so
- Your trade and county
- Pick a call time on the next screen
- 30-minute screen share