Blue Bird Roofing
Roofing · Round Lake, NY
$258
A lead from Google Search in September.
95% of those leads became booked appointments.
- Google Search, Sept 1 to 30, 2026. Source: the Google Ads account: 22 leads from 155 clicks, 14.19% of clicks.
Google Ads management
Leads from Google for home service companies.
I build and run Search, Local Services and your Business Profile for home service businesses: roofing, HVAC, plumbing, painting, remodeling and more. From $1,500 a month. Month to month.
- Google Partner
- You own the account
- One company per trade per county
$285kin sold jobs from Google leads in 30 days. Blue Bird Roofing, Sept 12 to Oct 12, 2026.
You deal with me, not an account manager. I sign off on every change.
Contractors I work with
Results
Real accounts, with the window each number came from.
The cost of a lead from Google Search on each account, with the account's own numbers. Across these accounts, over 90% of leads were qualified and booked as appointments, by my count with each owner.
Charlotte Premier Roofing
Roofing · Charlotte, NC
$194
A lead from Google Search in the last 30 days.
The account once reported $20.06 a lead, when every conversion was a page view.
- Google Search, Sept 7 to Oct 6, 2026. Source: the Google Ads account: 86 clicks at $31.61, 16.28% became a lead.
Ace Concrete Construction
Concrete · Taylors, SC
$81.91
A lead from Google Search in the last 30 days.
April to August ran $95.95 to $115.84 a lead on the driveway campaign.
- Google Search, Sept 7 to Oct 6, 2026. Source: the Google Ads account: 26.99 leads from 173 clicks, 15.60% of clicks.
Elite Diesel Solutions
Truck and diesel repair · Indian Trail, NC
$29.96
A lead from Google Search in its first full week.
Counted the strict way (a possible test form and repeat callers left out) it is $38.90.
- Google Search, Sept 29 to Oct 5, 2026. Source: the Google Ads account: 14 leads from 65 clicks, 21.54% of clicks.
Texora Painting
Painting · Delta, BC
CAD 104
A lead from Google Search, first week in the new area.
Three leads, so early. Before the rebuild, 81.9% of search spend went to paint-store searches.
- Google Search, Sept 29 to Oct 5, 2026. Source: the Google Ads account, in Canadian dollars: 28 clicks at CAD 11.17, 10.71% became a lead.
ThenElijah Nawrot
Who you are hiring
I roofed before I ran ads for roofers.
Three years on roofs, foreman at my cousin's company in upstate New York. Then four years running paid marketing for roofing companies. I know what a lead is worth because I have loaded the truck for the job it turned into.
That is why every account I run is built around booked jobs, not clicks, and why I'll tell you when your budget is too small for Search to pay. I am Elijah, and you deal with me directly.
- 3 yrson roofs, foreman at my cousin's company
- 4 yrsrunning paid ads for roofing companies
- 1point of contact: me
Red Orca is a Google Partner, and I am certified in Google Ads Search. Google checks both.
The landing page
The page I'd build you.
Every account includes a landing page built for the ads, not your homepage. These are live pages I built for clients.
The first screen on a phone. Yours is built from your own photos, reviews and offer.
The estimate
What a lead should cost you, before you spend a dollar with me.
The first call is the work, not a pitch. You get three numbers for your trade and your county, walked through live on a screen share.
- What a lead should costOn the call
- What a sold job costsOn the call
- The budget your county takesOn the call
- Worked out live on a 30-minute screen share
What a lead should cost
Built from what people in your county actually search for your trade, not an industry average.
What a sold job costs
Your job value and close rate turn cost per lead into cost per sold job. That is the number that decides whether this pays.
The budget your county takes
How much it takes to show up often enough to matter, and whether Local Services is open for your trade where you work.
How the account is built
What you are paying for, shown instead of listed.
Most agencies send a report with impressions on it. This is what the work looks like inside the account.
Example layout
- HVAC | SearchSearch only
- AC and furnace replacementLive
- AC repairLive
- Furnace repairLive
- Maintenance plansPaused
Split by the job, not by the keyword
In every trade, the big job and the small job cost about the same per click. So replacement, repair and maintenance each get their own ad group, ads and budget, and the account pays more for the job that is worth more.
Example layout
- ac replacement cost near meKeep
- hvac technician jobsNegative: jobs
- how to recharge ac yourselfNegative: DIY
- [competitor] hvac reviewsNegative: brand
- furnace replacement quoteKeep
Paying only for people who want to hire you
Every week I read what people actually typed and block the ones looking for jobs, DIY videos or another company by name. Most wasted spend lives here.
Blue Bird Roofing, a page I built
- Proof firstWarranty and a free estimate in the first inch.
- The rating, in viewStars and review count above the headline.
- Their county in the headlineThe place they searched, not the company name.
- The form above the foldName and phone without scrolling.
- A phone that follows themSticky, tappable, tracked.
A landing page built for the ad
Not your homepage. A page for the search they made, with the five parts that turn a click into a call. I build it as part of the setup.
Example layout
- HVAC account, AC replacement ad groupsearched “ac replacement cost”4:12
- Roofing account, Roof repair ad groupsearched “roof leak repair near me”2:47
- Plumbing account, Water heater ad groupsearched “water heater install”1:58
Every call counted and recorded
Calls and forms are tracked back to the ad group and the search, and calls are recorded, so you see which ads booked estimates and what each one cost.
The same build goes into every trade, shaped around the jobs that trade sells, and the account is in your name from day one. How I run Google Ads for home service businesses, and how it changes by trade.
Comparing agencies
Me next to a typical agency.
Not every agency works like the typical one in this table. Ask whoever you talk to the same seven questions.
| Red Orca | A typical agency | |
|---|---|---|
| Who runs your account | Me, the person on your estimate call | Often an account manager after the sale |
| Contract | Month to month | Often 6 or 12 months |
| Whose name the account is in | Yours, from day one | Sometimes the agency's |
| What counts as a lead | A call or a form from a real person | Sometimes page views and clicks |
| Price | On this page, before you call | Usually after a sales call |
| Your competitors | One company per trade per county | Often no limit |
| Landing page | Built for your ads, included | Often your homepage |
Pricing
Two services. Real prices.
Google Ads is what most contractors hire me for. SEO is there when you want an asset that keeps working after the ad spend stops.
Google Ads management
from $1,500 a month
+ $1,000 once, to build
$1,500 covers ad spend up to $10,000 a month, and the price steps up above that. Ad spend is separate, at least $2,000 a month, paid straight to Google on your card and never marked up.
- Google Search campaigns built around booked jobs
- Local Services Ads set up and managed
- Your Google Business Profile tuned
- A landing page I build for your ads
- Call and form tracking, with calls recorded
- A monthly review call
SEO
Most people buy this
Core$2,500 /mo
One location, one county
Scale$4,000 /mo
Every location and county
- Your Google Business Profile
- Your website, rebuilt to rank and convert
- How AI assistants read and describe your business
- Links from sites your customers and your trade actually use
- Local Services Ads set up and managed
Local Services lead charges are separate and billed by Google. No build fee.
How SEO works hereWhat Google Ads costs you in a month, all in
- Ad spend $2,000All in $3,500 a month
- Ad spend $5,000All in $6,500 a month
- Ad spend $10,000All in $11,500 a month
To Google, on your cardManagement
Over $10,000: priced on the call; the monthly price steps up with spend.
Plus $1,000 once for the build. Local Services leads are billed by Google per lead, on top of these totals.
Everything on this page is on the pricing page in more detail, including what is not included.
Fit check
Who this is for.
For you if
- You can handle more work than you have now.
- You answer your phone and follow up on leads.
- You can put at least $2,000 a month into Google.
Not for you if
- Your jobs are mostly small repairs.
- Most of your work is commercial.
- You want a guaranteed number of leads.
Questions
Straight answers to what contractors ask before they sign.
What happens after I book?
Days 1 to 7, the build. Search campaigns, your landing page, recorded call tracking, Local Services and your Business Profile. You send the onboarding items, and it goes live inside a week.
Weeks 2 to 4, cleaning up the searches. I read the search terms every two days and block the ones that won’t hire you: job seekers, DIY, other companies by name.
Day 30, the first review call. What came in, what it cost, which calls booked, and what changes next.
Day 90, the real read. Judge it on cost per booked job, not cost per click. It is month to month the whole way, so you can walk away at any point.
What moves your result most is how fast you call leads back. I don't promise lead counts or jobs, because your close rate and your phone aren't mine.
What exactly do you do?
Two things for home service businesses. Google Ads: Search, Local Services Ads and your Business Profile, plus the landing page they send people to. And SEO: your website, your Business Profile, links, and how AI assistants describe your business. Both are built around booked jobs, not clicks.
Which trades do you work with?
Home service businesses selling homeowners: roofing, HVAC, plumbing, electrical, remodeling, basements and foundation, siding and windows, painting and concrete. The account is built around the jobs your trade sells, not a template. How it changes by trade.
What does it cost?
Google Ads management is $1,000 once to build, then from $1,500 a month, which covers ad spend up to $10,000 a month. The price steps up above that. SEO is $2,500 a month. Ad spend is separate, paid straight to Google on your card, never marked up, and needs to be at least $2,000 a month to compete in most markets.
What happens on the estimate call?
About thirty minutes on a screen share. I walk you through what a lead should cost in your county, what a sold job costs at your close rate, and how I'd set up the account. No account access needed, and it is useful whether or not we ever work together.
Do I need a big ad budget?
You need enough to compete in your market, which in most places means at least $2,000 a month paid straight to Google. If your budget is too small for paid search to work yet, I'll tell you that instead of taking the money.
Do I own the account?
Yes. The Google Ads account, the Local Services profile, the Business Profile and the landing page are all in your name. If you ever leave, they go with you and keep working.
Why only one company per trade per county?
Because two roofers in the same county bidding on the same searches through the same agency is a conflict of interest. Once a company in your trade signs in a county, I won't work against them. You can claim a 30-minute radius around your location instead of a county.
Where are you based?
Albany, New York. Everything runs over video and screen share, and I work with contractors across the US.
What about Local Services Ads?
They are part of every Google Ads engagement, set up and managed with Search. Local Services will be your cheapest leads and you will run out of them, because Google only sends as many as it has. Search is how you get volume past that. Google Ads or Local Services?
Last call
Is your county still open in your trade?
One company per trade per county. If yours is open, the estimate is how you find out what a lead should cost you there.
- No account access needed
- If the numbers don't work, I'll say so
- Your trade and county
- Pick a call time on the next screen
- 30-minute screen share