GOOGLE ADS FOR ROOFING COMPANIES
See Exactly What I’d Do to Get Your Roofing Company More Roofs From Google
A short video on your market, your competition, and where I'd put the budget. Whether you're spending on Google now or have never started.
No sales call required. Personal video or live walkthrough. Your call.
Google & Facebook Ads, managed for you
Roofing Companies We’ve Worked With
Free roofing ads breakdown
Are you running Google Ads right now?
Proof
Real Campaigns. Real Roofing Lead Data.
Serge Smolovik
Blue Bird Roofing, Round Lake NY
Verified Review
“Three years in and we’ve been hitting record months. What I like most is I always know what’s working and what isn’t. He tells me straight either way, good month or bad.”
V&S Tile & Bath
Charlotte, NC
Verified Review
“Second month running ads with Elijah we did over $100k in signed jobs. The leads actually want to remodel, not tire kickers. He stays on top of it every week and tells you straight what’s working. Best money we’ve spent on marketing.”
No account managers
You’ll Be Talking to the Person Actually Doing the Work
Click play. This is me, walking you through what I’d change.
Your breakdown
What I’ll Actually Look At
01
Your Google opportunity
Which roofing searches in your county are worth paying for, and how I’d structure Search + LSA around the jobs you actually want.
02
Where leads are leaking
Your website, landing page, forms, call flow, and what’s being counted as a conversion.
03
Your local competition
What other roofers in your market are running, and where the gaps are.
04
What I’d do first
The three to five changes I’d make before anything else. Decisions, not a 37-page PDF.
The real math
More Leads Isn’t the Goal. More Profitable Roofing Jobs Is.
Click
Qualified Lead
Estimate
Sold Roof
Revenue
Case study
The Numbers Looked Better Before I Fixed Them.
Before
$29
Reported cost per lead
19 of 22 of those leads were visits to the Contact Us page. The account looked like it was winning.
After the rebuild
$37.69
Real cost per lead
Every one a phone call or a form submission, in the first full week of the rebuilt Search campaign.
Budget was leaving Search
The Search campaigns were also set to run on the Display network, so money meant for people searching for a roofer went to banner ads instead.
The account changed itself
Auto-applied recommendations were switched on, quietly editing keywords and settings with nobody deciding to.
What I rebuilt
One Search campaign, Google Search only, no Display and no partner network, with tracking rebuilt around calls and form submissions.
What you’ve dealt with
If You’ve Hired an Agency Before, You’ve Seen This
Vanity Metrics
“12,494 impressions” looks great in a report. It doesn’t tell you how many roofs it produced.
Mystery Leads
Forty-two conversions last month, and nobody can tell you how many were homeowners with a roof to replace.
Zero Visibility
No idea what they changed, when they changed it, or why your spend moved.
Copy-Paste Campaigns
The same campaign template they built for the plumber, the landscaper, and you.
That’s exactly what your breakdown will look for.
Fit check
Who This Is For
For you if
You install roofs and want more of them.
You can handle more work than you have now.
You answer your phone and follow up on leads.
You want to know exactly where the money goes.
Not for you if
You want the cheapest option, not the best return.
You need leads today with no ramp-up.
You’re not set up to quote work quickly.
Questions